A cute boutique offering great brands and personalised service. Friendly and welcoming, the team go out of their way to support you and give you options for your special day without overwhelming you. The pre- visit bridal check list is a must for anyone wanting to the get the most out of their visit.

I had a great experience at Willow and Grace in Market Deeping, Marie was very attentive and provided excellent service and chose a number of dresses from my comments on what I was looking for. What I had in mind was not the dress I bought, after a second fitting on one selected by Marie I knew it was the dress. Highly recommend the amazing service

Thank you so much for all your help, you really have helped be on the path to the right dress. By far the most helpful shop I have visited and a really stunning collection of dresses

I had my first ever bridal dress shopping appointment today and I must say the experience was so much more I that I ever imagined it to be. I was made to feel at ease right away, and got to try on a good selection of dresses which really helped me to figure out the type of dress I’d like to wear on my wedding day. The boutique is absolutely gorgeous too with such a lovely atmosphere as well and a very good selection also. Thank you very much for being so helpful and accommodating!

Such amazing first experience trying on dresses! I was quite nervous and before going was a little overwhelmed but all those nerves were gone as soon as I walked in! Was SO helpful!

Gorgeous shop and amazing service. Loved the recommendations and expert knowledge.

Maria was absolutely exceptional in her job. She really knows her stuff and really put me at ease throughout the whole of the appointment. I would 100% recommend your store going forward purely for her service (the choice of dresses too were a huge plus).

I had my very first dress appointment today - I was really nervous but Marie put me at ease straight away. She listened to the type of style I wanted and pulled out a few options and gave me her honest opinion on each dress. It was an extremely personal appointment, I didn’t feel rushed and I felt that Marie was able to make suggestions as the appointment went on with my likes and dislikes. I felt super relaxed and at ease and would definitely recommend a visit here.

Marie was kind, encouraging and knowledgeable! She completely got the emotion and sense of occasion which made a real difference to us. It allowed me to relax and really enjoy the moment.

Could not have asked for a better experience! Love Willow & Grace and would highly recommend!

Absolutely amazing experience at Willow & Grace! I was made to feel so at ease. It was a totally unrushed vibe and I was given so much choice. I really couldn’t have asked for anything more. Stunning selection of dresses too!

My first bridal fitting appointment with Willow and Grace was truly wonderful, special, and memorable. I felt incredibly welcomed and relaxed throughout the entire appointment. The lady assisting me (apologies for not remembering her name) was fantastic, demonstrating extensive knowledge and offering excellent dress choices. Now making it difficult to know which dress to choose as they were all that beautiful!

From the moment I walked into Willow and Grace, Marie made us feel right at home. Marie was so kind, and helpful! I am so happy I have purchased my wedding dress from willow and grace and I cannot Thankyou enough!

A lovely experience with professional staff.

Amazing place, made to feel super welcome and supported. Thank you!

Had a lovely experience with W&G and ended up getting my perfect dress. Marie is just lovely and such a calming reassuring presence. I’m so happy I found my dress through W&G as we are local and it’s important to me to support local people & businesses.Just can’t wait to wear my dress now!!

This was my first ever experience of wedding dress shopping, and although I was excited, I was also feeling nervous about how I would look, anxious about how the whole process would work, and worried about “what if” I didn’t like any of the dresses. I needn’t have worried; I was completely put at ease and reassured within the first 5 minutes. There was absolutely no hard sell and it was made clear that actually the main goal was simply for me to leave having a good idea of what I did and didn’t like in a dress, to enable me to make an informed decision, wherever I decided to buy it from. She was so friendly and down to earth, and I was able to try on several very different dresses including ones I probably would not have even considered, but that looked beautiful. There were two I could quite easily have chosen, even though they were totally opposite in style and shape. I had such a positive and enjoyable time, felt really special and important, and loved the whole experience. Thankyou so much

Such beautiful dresses and such helpful staff but not pushy to buy, I would highly recommend x

I was so nervous to try on dresses but Willow & Grace made me feel so comfortable and were extremely helpful walking me through the different styles and brands available. Such a wonderful experience. Definitely recommend!

Excellent store/ advice. Great range of dresses and good knowledge

Worth every one of those 5 stars! A wonderful experience resulting in finding my perfect dress! Marie squeezed us in as a last minute appointment and I am so grateful that she did. Marie's warm and friendly approach put me at ease finding my dress and provided many useful tips, including using a trusted local tailor! Willow and Grace have a beautiful, wide ranged collection of dresses - if you are looking for a wedding dress, definitely worth checking out!

Had my first wedding dress shopping experience today and it was such a lovely experience! The shop is amazing and so so beautiful and a good variety of stunning dresses! Thank you for a wonderful experience x

I cannot recommend Willow and Grace enough! My first experience at a different boutique was super overwhelming and I was feeling flat about going shopping again, but today made me feel so relaxed, special and bridal! The lady was so kind, supportive, non pushy and led the appointment like a pro to guide me and it’s exactly what I needed! Thank you for being such a great host and making me feel my best!

Fantastic service today from Marie - thank you so much for your help and knowing exactly what I wanted

The day was absolutely fantastic and we managed to find a stunning dress for the occasion. Thanks so much for the help, guidance and calming words on the day - what a memory and blessing to have found a perfectly tailored dress in my size the first time I try them on! Luck is on my side I hope.

A really lovely experience. Thank you so much.

The shop is beautiful and there are a range of dresses available to try. Marie listened to my budget and what I was looking for. She made sure that I was happy with what I was trying on and only showed me styles that she could do within my budget. Thank you for your help.

Lovely experience! Very friendly, professional & helpful trying to find the perfect dress.

Thank you so much for making me feel at ease, understanding my needs and trying your very best to help me. You have made my first experience of bridal shopping great and I would definitely recommend you to others.

A great experience from start to finish. I couldn’t recommend enough. I will definitely be returning soon! A great range of dresses, for all sizes and shapes, and they really do know what looks best on you!!

Amazing experience so helpful and friendly they really make it all about you

I can’t thank Marie and team enough - my experience with Willow & Grace from start to finish was nothing but exceptional. It took a couple of visits for me to find my dress but I never felt rushed and always felt so looked after. Marie helped package my dress up so I could transport it to Italy and sorted the cleaning of the dress when I returned - she is 10/10, amazing and I am so happy I met her! Thank you for making all of my wedding dress dreams come true and for being so lovely throughout.

Super friendly, knowledgeable and so helpful when looking for the dream dress. Would highly recommend Willow and Grace

From booking the appointment to visiting your shop it was professional and friendly. I did find a dress elsewhere however would of love to of brought the dress from this shop as they were so lovely and friendly. Everything you need and would definitely recommend.

The team at Willow & Grace made choosing my wedding dress feel like a breeze! They understood exactly what I wanted and supported me in finding the most perfect dress. Couldn’t thank them enough!

I really enjoyed my visit today. The ladies really listened when I described what sort of thing I wanted to go for. They picked out some beautiful dresses for me to try and narrow down the choices. When I had chosen the style of dress, they didn't have the sort of thing I was after. But I was advised to look online at a few designers who specialise in that sort of thing and was given a list of recommendations. It didn't feel like I was being sold a dress, it was more of an experience to find find right dress for me and the ladies were very knowledgable and definitely helped me decide. They were absolutely brilliant and I would definitely recommend paying a visit.

Great team, super quick to respond for an appointment and made me feel comfortable on the day.

Really helpful, full of really helpful advice, really relaxed atmosphere, no pressure whatsoever. Super friendly and chilled. Fabulous choice of dresses, styles to suit everyone & felt listened to to try find the dress for me.

Was and amazing experience for me to fine my wedding dress the girls in the shop were so friendly and helpful

Great appointment, felt so welcome and the team were so lovely, knowledgeable and helpful. Thank you so much for a great day.

Wow! Thank you so much for today! We had a lovely experience with lovely ladies. Great variety of beautiful dresses and I felt comfortable and special trying on all kinds of shapes and styles! Nothing was too much trouble and no rush. Thank you again!

The girls were super helpful, chatty and overall stars! Especially for my 2 guests who aren't always the easiest to deal with! Loved every moment of the dress try on, and would recommend anyone to the store to look for their wedding dress! I did not come out with saying 'yes to the dress' yet, due to personal decisions yet to made, but I will be returning to get the dress if my heart is set on it! Thank you to the lovely ladies in the store again for such a fun and amazing experience, which we didn't get the first time I tried on dresses! Not a criticism or negative comment, but I would have also liked to see a bit more a different range of dresses and lower £ value, rather than the high fashion/high price point wedding styles. Maybe a whole collection of different style/fit dresses with a completely different price entry point, but in line with the fashion styles going on in store. I will also say that in my experience the sudden change of dress style and choice of dress that I was going for originally, ultimately explains the higher price points for me, originally the price point I gave the ladies, they were able to show me dresses in that price range!

This was my first dress appointment and I was made to feel comfortable from the minute I arrived. I felt listened to and there was a good selection of dresses for me to try. There was no pressure for me to commit to anything and I’m excited to take my sisters back to show them my favourite two!

Excellent service from the minute we stepped through the door, would highly recommend to others

Brilliant! Staff were fab - listened to my preferences but were helpful in making suggestions. Very welcoming and family friendly.

Thank you for helping me find my beautiful wedding dress! You made me feel so comfortable, I had the best time and enjoyed every minute. I found it very helpful that I was given a questionnaire before my appointment to help you understand what I was looking for and that you were able to pick out dresses that fit that description before I arrived to try on as well as ones I picked out. Your advice and guidance was fantastic and I felt at ease and didnt feel you were pushy in any way at all. I was able to take my time and make sure I was happy and had chosen the right dress. You have a great range of dresses with a bit of everything all of which I thought were stunning and in a reasonable price range! Thank you so much for helping me find my dream dress! I know cant wait to wear it on my big day!

Marie was so helpful and kind and provided a lovely, friendly service without being pushy. I got to try on some beautiful gowns in a beautiful setting and found a potential dress for my wedding so it was a wonderful experience

5 stars isn’t enough!! Had the best experience at Willow & Grace, enjoyed every minute, amazing atmosphere, dresses and I felt like a princess! Can’t recommend enough.

On my search for a wedding dresses I vsited many bridal shops and would rate Willow and Grace to be the most relaxed, personable and helpful. The shop was beautiful and I would highly recommend anyone looking for a wedding dress and bridesmaids dresses to visit.

Had my 1st appointment on the 24/09/21 and when I went there I didn’t have a budget or any real idea of what I was looking for. Within 5-10 mins my nerves had calmed and I felt like I had o ow the lady for years! Looking forward to seeing the new range when it’s out!