Read Our Reviews
from past brides
Overall Rating: 4.9/5.0 from 50 reviews
Serenity Lopez from Las Vegas
Beautiful dresses!! The girl who helped me was so sweet. You worked well with my out of state situation. I love my dress!!!
Super cute environment and sweet staff! I knew I was getting honest and helpful answers to my questions.
Amanda from Provo
A lot of dresses with different styles and colors to choose from. People there are friendly and know what they're selling really well.
Emily Isham from Provo, UT
I have had nothing but positive experiences here. Everyone there is so kind and helpful. Chad is amazing and will not only help you find your dream dress, but will give you golden nuggets of life and wedding planning wisdom. They let you pick out what you'd like to try on, without hovering over you or pressuring you to try on something you can't afford. There was a great selection for my decently tight budget. I was really impressed with the whole experience. I will certainly be recommending Sweetheart Bridal to all my soon-to-be-wed friends.
Joy Laudie from Sweetheart Bridal - Provo UT
Never having been to Sweetheart Bridal before, we came into the shop not sure what to expect at first. Not even for a moment was I left unsure of what to do next. Shelby was there to greet and assist us and was the perfect host. She took such care to make us feel as though we were the most important customers in the store that day. As I found dress after dress I wanted to try, she whisked them away and had them ready and waiting in a dressing room for me so I didn't have to hold them while browsing. She was also close at hand when I needed help with zippers or adjustments to the dresses. Her recommendations for belts, sashes, slips and veils were wonderful. I loved my experience at Sweetheart Bridal and am so grateful for Shelby's expertise and advice!
Jenn Curtis from Provo
I was very impressed with the selection at sweetheart bridal. There were so many dresses I loved and had a hard time picking between two favorites. I loved that I could look at the racks and choose which dresses to try but also get insight from the store workers.
Ember DiSpirito from Provo
Very nice service and no pressure - helpful without being overbearing.
I had great, enthusiastic help. They attended to everything we could have needed and were patient and so sweet. A great experience and I loved what I found!!
Taylor Zaelit from Provo
Chalice was amazing. I wasn't very good at describing what I wanted but she just got me anyway and I ended up with the most amazing dress within my budget. I was absolutely blown away with how well she listened and just got my vision.
I loved the selection of dresses and the staff was super helpful! Treesa was so helpful and attentive. She was a huge help in finding the right style of dress I was looking for. I didn't feel rushed in trying to make a decision and love the dress I bought!
Lynsie Udall from Sweetheart Bridal
I loved my experience at sweetheart bridal! Everyone was very friendly and so willing to help. Threesa was there for me the whole time. Pulling dresses she thought I might like, answering questions about possible alterations. It was super fun.
Mariah Corbett from Provo
I had Challis helping me and it was a lot of fun. She was helpful. Gave me good advice and listened to my preferences and picked up on styles that would work for me. It was nice to have it to my self a little more instead of super busy. It honestly was just fun to go in and take the time with my friends to figure out a style I liked for me.
Megan Story from Lubbock, Texas
I had a great experience at sweetheart bridal. I had previously had an expeirence at another store that was very discouraging. The selection of dresses with sleeves was amazing. There were different styles that would suite many different weddings and venues. I was also impressed with everyone that I worked with there. The consultant, Courtney that we worked with was so pleasant and helpful without being pushy. Overall it was a great experience.
Sydney from Provo
Very attentive and professional.
Makayla Anderson from Provo Utah
The employees were extremely helpful and kind! They were very friendly and made our dress shopping experience wonderful. I had many questions, and they were able to answer them all. There is a great selection of dresses for every bride!
It was a great experience. I went there 2 different times and both were amazing memories. The workers were very attentive and created an experience. I loved the wide variety and the modesty of the dresses.
Alexandra Brown from University Parkway, Provo
I loved the way I was treated at Sweetheart Bridal. I didn't feel pushed any specific way, so I was able to choose exactly what I wanted (and that's something I was worried about). Emily really helped me to find what I like in a dress, and was there to support me the whole way!! I felt really good about going there. It was my first dress shop, and then I left and went to 2 others- but came back for a dress at Sweetheart Bridal! I felt valued as a customer, and Emily made me feel really special and beautiful. I would definitely recommend it to a friend! I loved the huge selection (better, more beautiful, and cheaper than the other places I went), and that they were all modest!
Courtney was very sweet and helpful. She was patient as I went back and forth between two of the same dresses, with a number of dresses in addition to that.
Mackenzie from Provo
Loved my experience here! Everyone was so nice and helpful and the dress I got is beautiful. I would recommend this shop to anyone- in fact, I've already recommended it to two of my friends!
Alicia Kunz from Provo
The store is very comfortable. There is no pressure from the consultants, they really just want to help find the best gown for you. The prices are great! I was able to find my dream dress just under my budget. I think if i were to go to any other salon i would pay $400-$800 more for my dress. I love the walk in option and how easy that was! And i love getting advice from multipule consultants. I only wish there was an option for my consultant to help me jump in and out of dresses and pick a gown or two, that can be very exhausting. Thank you for helping me find my dress! I can't wait to be married in it!
Melina from Provo
The people were really nice, and helped me out a ton! They knew exactly how to help me. I had a great experience finding my perfect dress! Thank you!
Lisa Hoggan from Provo Utah
Thank you so much for the time and patience you gave to us this past weekend. It is such an overwhelming experience when you don't know where to even begin, but you all were so comforting, patient and helped us to imagine the WHOLE day..not just the dress!!!
McKenna Christopherson from Provo, UT
I had a great experience! There were lots of options and the prices were reasonable. Rachel helped me, and she made the whole experience that much better because she was so willing to help. Overall it was a great experience.
Samantha from Provo
It was wonderful! I found the perfect dress for a good price, and I didn’t feel pressured to buy anything! Customer service was honest and great! :)
Shawen Christensen from Provo
Everyone there was so kind, and they helped me to find the prefect dress I was looking for. I couldn't have done it without them.
Courtney from Provo
I LOVED my experience here! I didn’t know exactly what I was looking for coming in to my appointment, but as I tried things on my consultant was able to help me figure out what I loved until I finally found “the one!” Over all, great service and beautiful dresses :)
Kiani from Provo
Treesa was so awesome in helping me feel beautiful and finding me dresses she knew I would love based off of the first few dresses I picked. There was a ton of beautiful dresses and it was hard to decide on which one I loved the most! Honestly, such a fun experience trying on dresses here!
Devin Dalton from Cedar City
I really liked how we were treated. The staff was very helpful getting us started. Emily was really helpful getting the dresses into my room and taking the ones out that I didn't want. She was super sweet and just let me do what I wanted but was there to offer opinions if I needed it.
Emily from University Parkway, Provo
The service was excellent! I really felt like the employees cared that I found the right dress. The environment was so happy and positive.
Kelsey from Provo
I really enjoyed the experience here! The girl who helped me was really sweet and did everything she could to help. I would definitely recommend!
Talitha Daily from Provo
There was a large selection, and the staff was very friendly. I didn't end up finding my dress, but I did figure out what I liked because of their help.
Sidney Stevens from Provo
I had a great excperience at Sweethearts Bridal! The staff were so helpful and very willing to work with me and my needs for my dress. I had a specific kind of dress that I wanted that I could only find one other place, I found that dress at your location and for half the price! Found my dream dress!
Catie from Austin, TX
My sisters and three roommates all found their dresses at Sweetheart, and I knew I would, too. After just a few dresses I found the most beautiful one! Thanks for always making it a wonderful experience!
Jacee Fitzgerald from Roosevelt, UT
Sweetheart Bridal had more dresses to offer that I liked than any of the places I went to in Salt Lake. I like that it was a lot more of a laid back environment as well. I wasn’t the only one there but I felt like it! Everyone was kind and helpful.The gal that helped me gave me space but was always there to help and I Iiked that. My family was with me and they liked this salon the best too!
Anna from Provo
So good! They are amaizng, so patient, kind, and helpful! Best most beautiful dresses from other places I looked
Camille from Provo, UT
I found my dress here, but I always knew I would after I saw the website. The place is small and personal, but unfortunately is not as busy as it deserves. I tried on some dresses from the website in addition to some that were not. The consultants were very personable and helpful, and not at all awkward or pushy. Would definitely recommend.
I’m not one for shopping but this was as painless and special as I was hoping it would be. Thanks.
Audrey Edholm from Los Angeles, California
Great experience, patient employees who pulled great suggestions.
Stefanie Roemer from Provo
I was a bit anxious coming in to my appointment with my wedding only 9 days away...*gasp! But both ladies in the shop were so nice and helpful. This was only my second bridal shop, but it was far and away more pleasant than the first. And all of the dresses were lovely. The first one I tried on was beautiful, only needing minor alterations, so it set the time for the whole appointment. My stylist was helpful and made great suggestions on fit and style, and was even able to explain how alterations would change the whole fit. But by the fourth dress I tried, I found the one! It fits me perfectly, and my mom loves it as much as I do. Now I don’t have to stress even with the last-minute planning. I know I will feel comfortable and look great on my big day. ??
Brooke from Provo
I loved shopping here! I found the dress I wanted and it was just perfect. I highly recommend coming here. Also the service was great!
Makayla Sarmiento from Provo
I had a wonderful experience! My consultant was so kind and sweet! Unfortunately I didn’t find my dress there but I had the best experience there!
Tegan Goldman from Logan Utah
Caroline helped me find my dress and did an amazing job! She was very easy to open up to and knew exactly what to look for when I described my style. She was very personable and was very accommodating! It is the cutest little place and separates you from others which is nice.
Alex Nicholas from Provo, Utah
The service was great and there was a great selection of dresses!!
Kimberly from Provo
The dresses here are stunning!
Jessica Charters from Provo - Brigham's Landing
I loved my experience at Sweetheart Bridal! It was the first store I went to. Emily was so sweet and so helpful! It was the perfect balance of being helped but also allowing some space for me, my mom, cousins, and sister to talk and have our own conversation. They also had complimentary donuts for us! I went to several other stores, but no one compared to Emily's kindness, and I couldn't stop thinking about the first dress I tried on! I ended up going back the next morning to buy it!
Kelley Carr from Orem
I loved finding my wedding dress at Sweetheart Bridal & Prom. The workers are so friendly and are very helpful without being pushy. I had a wonderful experience!
Great experience! A lot of beautiful, modest dresses!
Coming to Sweetheart Bridal was awesome!! Caroline was very kind and was not pushy at all. She helped me to find the style I liked and then pulled some other dresses to help me find the perfect one! I was able to find my dress and the price wasn't bad either! I definitely recommend coming here! You will love it!
Nicole from Provo
Such a great experience! The staff was super helpful and it was super low-key, my mom and my friends had fun helping me look through the dresses and find the perfect match!
Emilee Fielding from Provo
I had a great experience shopping at Sweetheart Bridal! They had a great selection of dresses in my price range and Clarissa was very helpful throughout the whole process. I found the perfect dress and I can't wait to wear it at my wedding!