Vicki was the perfect women for my dress fitting. My 1st time and experience trying on dresses she put me at ease. She could tell how overwhelmed I was and being torn between 2 dresses she gave me the perfect idea of going home putting the two pictures together, to have a think about it. As much as I love them both I knew I needed to pick but Vicki didn't put any pressure on me and knew that it was best to have time to think. She said when I have decided I am more than welcome to go back try them on and make the choice. A massive thank you to Vicki is all I can say! You took the time and listened to everything I liked and didn't like about each dress. I really appreciate you making my experience enjoyable :)

I only booked an appointment as I wanted to do a little research. My sister was visiting for the weekend and I thought it would be a great opportunity to have a look at some dresses while she’s here. Everything leading up to the appointment already showed how brilliant the team at Pure Brides is and that they genuinely care about their customers. Vicki, and another girl who was in training, were the ones looking after me during my appointment and they were both incredible! They brought a lot of comfort from the moment we stepped into the store. They’re really warm and lovely ladies, were very patient with us and gave a lot of valuable feedback. My wedding isn’t until June 2026 but I ended up saying YES to the dress. I recommend this place to everyone!! I also spoke to Molly on the phone prior to the appointment and was amazing too! Ladies, get yourselves to Pure Brides if you are looking for a dress!! Thank you again xxxx

I had the most amazing experience at our brides with the lovely Molly, she made me feel so confident and gave me her honest advice and recommendations which led me to choosing the one. She is the most lovely lady and I’m so happy I got to experience finding my dress with her! Thank you so so much ❤️

We had the best time at pure brides! Molly was fantastic. We didn’t have the best experience at another bridal store and was feeling a bit deflated but Molly came in with a bang! She made the experience what we thought it would be. It was wonderful. She was friendly, got to know us and so knowledgeable. I gave her a brief description and she got my style the first dress. When I was stuck between the two dresses she was patient and the other assistants who walked by even gave their input to help with my decision. The whole experience was wonderful and my friends and family have said the same. Thank you so much.

It was my first ever appointment trying on wedding dresses & Libby was SO amazing, really took the time to listen to what style I liked and adapted to what I liked/didn’t like in styles. I couldn’t have felt more comfortable and came out of my appointment beaming! All the other ladies at Pure walking past took the time to talk it’s just such a girls girl environment and I’m here for it! Already booked my second appointment with Libby to say YES to my perfect dress and I cannot wait!

RiRo was just amazing. It was my first time trying on wedding dresses and my I was nervous and she made me feel relaxed and the appointments was lovely! She helped me really isolated styles I did and didn’t like and her wild card choice is definitely still in my mind !

What an experience i had and although i wasn’t ready to commit to the dress on the day as was the first place i had been and are yet to confirm our venue, I cannot fault the service that I received from my amazing consultant. She took the time to find out about myself and my partner before choosing dresses for me which a couple she chose, i had actually pre chosen without her knowing which filled me with confidence straight away. she was on my wavelength from the beginning and i am almost 100% certain that after viewing our venue i will be ensuring to call and make sure that Riro is there when i say “yes to my dress” as i wouldn’t have felt anywhere as comfortable for my wedding dress shopping had she not been there, a credit to the company. I look forward to seeing you soon x

The assistant who helped me with my bridal appointment was fantastic and I would give her 5 stars for service. She was so helpful and friendly and made me feel more comfortable on the day. There was a reasonably good selection of dresses but I did struggle to find one in the right style for me; so I just dropped one star because I wasn’t as happy with the selection. I would still say the quality was very good and the store was lovely; it’s definitely worth a visit as the service is so positive and if you find your dress there it would be a pleasure to work with them.

Such a lovely place to go for the wedding dress experience. Was made particularly special by Gabby who was amazing at her job and put me so at ease! Her knowledge was great and she really listened to the feedback after trying each dress on. I didn’t end up finding the dress here but that doesn’t take away from what a great experience trying bridal dresses on here is. Would 100% recommend to any brides to be!

I had the most incredible experience here on Saturday! The ladies in the store were so friendly and helpful and knowledgeable, I really don't think it could have been better (except maybe a glass of something bubbly included in the appointment). They made me feel really special and I felt like they enjoyed it as much as me which is a really great feeling. I went over my appointment time and I didn't even realise it as they still didn't rush me or anything! I'd come back here every weekend if I could XD thank you to everyone in the store for all your lovely words and encouragement, it means a lot to me, and thank you of course for my beautiful dress!

From start to finish these ladies were amazing.. we were offered drinks ?? while we waited and also chatted to the ladies, the shop itself is stunning and the decor is modern and clean.. you have a private try on with your wedding party and there is plenty of room.. I found my dress and we done the whole yes to the dress moment and the ladies were so excited and loud which made it a really magical moment ( especially as I was looking for something particular being a plus size bride ) there was tears and bubbles and we celebrated at the end it was so lovely thank you so so much ladies you guys are fab!! Keep up the enthusiasm and good work, see you in May when I pick my dress up! Love Laura ?? xx

Just got back from a shopping trip with my soon to be married son. Must admit, we left things a bit late with a December wedding coming up and we were both a little anxious, but we shouldn’t have worried. We met the lovely Sophie and immediately felt in safe hands. Every now and again – if your lucky – you meet someone who really lights up your day. What a wonderful, fun, shopping experience – thank you so much Sophie. Highly recommended

I am so pleased I came here for my dress. The shop is absolutely beautiful. All the dresses are stunning and such a wonderful variety. The staff are amazing, so friendly, helpful and supportive. I never felt pressured and Riro was so patient with me as I’m naturally indecisive. She made me feel completely at ease, it was like I’d got another friend with me! Thank you so much Pure Brides xx

Such an incredible and special experience. The stylists at Pure Brides are all amazing and so helpful. Libby was so lovely and absolutely fabulous at her job!

Really nice and helpful staffs. Pretty dresses also

Ally is fabulous! Really special to have her as she also helped my sister 5years ago and was amazing. She put me at ease and was focused on me the whole time.

I would just like to say a massive thank you to pure brides for a lovely appointment. It was a very magical day and the dresses I tried on where amazing.

Lovely shop, with separate areas for each bride and friendly staff. The appointment felt personal and not rushed...Riro who assisted me was fantastic and really helpful. My first and last wedding dress appointment as I found THE DRESS.

A wonderful visit, very experienced and bubbly stylist who made the experience very special.

Absolutely Incredible place! I had tried on so many dresses and just didn't know what I wanted. Even though it was a sale appointment the staff were still fantastic and i didn't feel rushed at all. Everyone else was so lovely, I wish I could remember the lady that served me, she was fantastic!! I also found my dress!!!! Highly recommend!

Loved the shop and the staff was so lovely. Renee did a fantastic job to help me find the perfect dress???????? Thank you ladies for your great energy and an amazing day.

Great experience! Lovely staff and beautiful dresses ??

I cannot thank Rebecca enough! She was so patient, friendly and just wonderful. I went in not knowing what sort of dress I was after, but with Rebecca’s help and fantastic knowledge of all things wedding dresses, she found my dream dress. I had a yes to the dress moment that I will never forget. I would like to thank everyone at Pure Brides for making my experience one to remember!

Our consultant (Rennee) was so lovely, and was so good at listening to you and working out which of the hundreds of dresses would be perfect for you, everything about the experience was so professional and lush, everything made me feel so important and special as a client, could not recommend more strongly!

Amazing appointment with Riro on Saturday. Everyone is lovely, very supportive and patient. I booked a blushing bride appointment with food and drinks and would highly recommend it. Riro took great care of me and helped me find the one. She explained very well the order process and she, and the rest of the team, were absolute stars.

Pure Brides were amazing and Riro was even better than that! Me and my bridesmaids made the trip down from London for my appointment and it was well worth it. We all had a wonderful time and Riro took great care of me. From helping me through my minor panic attack at the start to dealing with my ecstatic behaviour when I said Yes to the Dress! I highly recommend the blushing bride package. I arrived and awkward insecure mess and left a fully confident blushing bride! Can't wait to wear my dress at my wedding!

From meeting Molly (I hope I put the right name) at the wedding fair, to my appointment the girls have been amazing. Libby did my appointment she was ace, such a laugh. All the other girls made me feel comfortable. So supportive. Thank you all. Cannot wait to come back with my bridesmaids and to actually have my dress next year ??

I had such an amazing experience, from the phone call a couple of days before my appointment to calm my nerves to arriving on the day to be greeted by the amazing Molly ! She listened to what I liked and took into account the timescales to show me dresses that I was able to have within the time frame needed! I was so worried and nervous and I came away super happy and excited to have found my dream dress thank you so much ?? xx

What an experience for finding your dream dress, the whole atmosphere of the place was so relaxing and fun! I had Riro for my first appointment and wow what a girl, so fun, so professional, and she just listened to everything I asked and just made my first day ever of trying dresses on the best experience anyone would want! I can’t thank her enough. All the staff was so friendly and made it the place you want to spend your time finding the one dream dress we all desire. My party that joined me on the day all just enjoyed their time too which really says how nice this shop is to come too and I’ll always recommend here for anyone I meet!!

Wow what a lovely place and experience! The rooms at pure bride Norwich are gorgeous with lovely personal touches to make you feel special and the staff were all so friendly

Yesterday I had the most amazing time choosing the one with the help of Molly. She was absolutely amazing an patient with me and really listened to what I wanted. She helped me with plenty of ideas of how I can make the dress perfect and personalised for me with the additions and alterations I can do to the dress. I can't recommend Molly and pure enough especially after visiting a few other shops before hand. It was a very special experience of which I feel so lucky to have had. Thank you!

I bought my wedding dress today with the assistance of the amazing Riro at Pure, who I can not thank enough! This was my second appointment with Riro and she remembered all my preferences from my first appointment. She made me feel so at ease and made both appointments so lovely and chilled. Thank you so much Riro for helping me say yes to the dress, you are so professional, passionate and lovely, and a real asset to the Pure team ??

Renee was so lovely, friendly and completely professional and made me feel as ease. She really understood my vision for my dress and was so patient. Thank you so much!

Renee was amazing from start to finish. The level of service I was given from calls before my appointment through to the fittings were just outstanding. They really do think of all the details and little things that make the wedding dress experience special so thank you!

I came in a couple of weeks ago with my mum and MOH. It was my first ever wedding dress appointment and honestly I couldn’t have asked for anything better. Renee put me at ease instantly and was so warm and friendly, we all loved her! Whilst I didn’t end up finding my perfect dress I would honestly recommend all my friends to come to Pure as the experience was so wonderful. Thank-you so much Renee, you were an angel!

I had Riro helping me find my dream dress and she didn’t disappoint. Riro was super helpful and made me feel at ease with everything. It was a lovely experience.

My appointment at Pure with Molly couldn’t have been any better. She put me at ease straight away and the experience was completely tailored to my needs. The dresses were stunning! It was lovely to have so much attention to detail. Would definitely recommend to anyone who was anxious about trying dresses on- you feel totally relaxed and the experience was so much fun. Thank you Molly!

Wow. Honestly I am blown away by the staff at Pure Brides. Everyone was so friendly! I had the most incredible experience and Riro went above and beyond to help create the memories made today. The shop is so welcoming and the bridal rooms were beautiful. Myself and my bridal party left absolutely grinning from ear to ear. I found my perfect dress and of course said yes to the dress! In the time with the pure brides team I felt like a princess and I cannot thank them enough. Riro was incredible and made me feel so comfortable and relaxed. She was so helpful and really made my day! Cannot recommend them enough. :) Thankyou Riro and all the team! Xx

Well where do I start just wow ?? reene was amazing from start to finish! I popped in of the of chance and they manage to get me in for 2 o’clock that afternoon as I had appointment at first at 12 , I finshed my appointment earlier then expected so I let pure no and reene again was great she said no problem we can see u now, so up I went and she brought up some fabulous dresses for me to try from what I had told reene what I wanted and well let’s just say the first dress I put on was my dress!! She listen to everything I wanted n hated and got me my perfect dress I can’t thank her enough she surely is a credit to the store. “She’s amazing “

I had the best time at pure brides finding my dream dress. From the moment we walked through the door everyone was so warm, welcoming and friendly. The shop is so beautiful and the bridal suites are so relaxing I felt at ease the whole time. Renee was amazing, so patient and helpful and so friendly I couldn’t have asked for a better experience and I found THE DRESS. Thank you so much.

Such a wonderful experience for my first time looking at wedding dresses! Unfortunately I didn't find "the one" today but I was treated like a princess from start to finish of my appointment and there was no pressure to pick a dress that I wasn't 100% confident about

Renee was absolutely fantastic!! And made the whole experience relaxing and fun! I will be telling any future brides I know to go to Pure Brides - wonderful experience :-)

I just wanted to say a huge thank you to Matt and everyone at Pure for a great service from start to finish. We had a great day and would recommend you without hesitation. Thanks

Had a fantastic time at Pure Brides today. All the girls were really friendly and chatty. A big thank you to Jade who helped me find my wedding dress could not be happier, she's a great asset to the company.

A lovely, friendly service. Renee was brilliant and so understanding as I really had no idea what I wanted or even liked! A glass of Prosecco and our own personal room made it feel so special and made me feel so much more comfortable trying on dresses. Renee listened to everything I liked and disliked about certain dresses and then helped me find ‘The One’! Thank you so much. I would really recommend Pure Brides for your special, real life princess appointment! X

Renee was wonderful and made me feel so comfortable. I was really nervous coming into the appointment but I was made to feel at ease right away. I can't believe I found the dress on the first go. The whole experience was just magical

Jade was amazing and made me feel comfortable for the duration of the appointment. She has a wealth of knowledge and spends time learning about you and your wedding. I would recommend Pure Brides to any bride looking for an amazing wedding dress consultation! They have a great range of beautiful dresses as well!

I had the best time shopping for my wedding dress at Pure. The whole team we welcoming and friendly. A great atmosphere. Beautiful dressing rooms. A five star experience.

Jade was so lovely with me today, she showed me lots of different options, asked my opinions and made me feel at ease, she helped me find THE dress and I don’t think I’ve stopped smiling since I left the store!

Jade could not have been more helpful! Before we began she took the time to really get to know me as a bride and what I was looking for. The first dress I tried ended up being “the one” but I still tried on many before going back to it. it was truly a magical experience! The bridal store is beyond beautiful and has lots of personal touches - I LOVED my ‘bride’ champagne flute and the beautiful robes to cover up with between dresses I can’t wait to go back in March and pick up my dream dress!!!